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✨ New Era Drop

New Release

Hello, Swiftie Summer!

Unfold the Styles

Inspired by Taylor, Designed with Heart.

At taytaymerch, we craft knitwear that echoes every era of Taylor Swift.From the golden sparkle of Fearless to the haunting depth of TTPD, each cardigan is a love letter to Swifties — designed by fans, for fans.

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Swiftie’s Short & Sweet — Exclusive TayTayMerch Knit
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Folklore Inspired Crop Cardigan
Speak Now Inspired Crop Cardigan

Turn heads in our exclusive Y2K-inspired short cardigans — one whispers the soft indie charm of “Folklore”, the other sings the bold spirit of “Speak Now”. Designed in-house by TTM for Swifties who live in lyrics. Every stitch tells a story. 

Tiny Cardigans for Future Icons

Speak Now Baby Cardigan
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A Tiny Castle Full of Dreams
This deep violet cardigan is inspired by Speak Now — bold, romantic, and enchanting. A soft lilac castle embroidery rests gently on the chest, with Speak Now tucked inside like a secret lullaby.
“Let her dreams bloom in purple castles.”
Lover Baby Cardigan

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Tiny Hearts Full of Love
Soft pink, sweet and dreamy — just like Lover. This blush-toned cardigan features a heart-shaped embroidery on the chest, with Lover nestled inside, made for the littlest romantics.

“Wrapped in love, from the very start.”
1989 Baby Cardigan
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A New York Sky for Little Hearts
As soft and bright as the 1989 era itself, this sky-blue cardigan is stitched with a delicate seagull and 1989 emblem — echoing freedom, wonder, and a world waiting to be explored.
“Big skies for little hearts.”
Walk Into Love